About Us

Mr. Norman John G. Cordoves

Is the proprietor of Golden Arrow Food Enterprises and the son of Norma and Juan Cordoves. Mr. Cordovez holds a Bachelor of Science in Economics from the University of Philippines, Diliman. Additionally, he is an alumnus of the Asian Institute of Management's School of Executive Education and Lifelong Learning.

Golden Arrow Food Enterprises has deep roots in the Filipino bakery tradition. From 1965 to 2003, several bakery branches operated under Johnny’s Bakery, serving local communities with freshly baked goods and classic Filipino flavors.

Building on this legacy, Golden Arrow Food Enterprises was established in 2008 in the heritage town of Liliw, Laguna. The company specializes in producing authentic Filipino delicacies, biscuits, and snack products that celebrate tradition, craftsmanship, and the rich flavors of the Philippines.

Our flagship brand, Sir Norman Baker, is widely available in major supermarket chains, leading department stores, popular pasalubong centers, and key tourist destinations nationwide, with a growing presence in international markets.

In May 2019, the company ventured into retail with “Got Bread?”, offering a variety of breads across the Philippines. The brand expanded with a branch in Clark Field Angels, Pampanga, serving call center offices and the local community.

At Golden Arrow Food Enterprises, our mission goes beyond business. We are dedicated to showcasing Filipino culture and excellence on a global scale by delivering high-quality, authentic food products while creating sustainable livelihoods in rural communities. With every product, we bring a genuine taste of home to Filipinos everywhere.

The Golden Arrow Food Enterprises is commited to be part of nation building specifically in bringing decent, competitive and sustainable source of livelihood in the countryside.

Sir Norman Baker is available local and international:

Local Modern Trade Channels:

SM Snacks Exchange

SM Supermarket

SM Hypermarket

Shopwise

Waltermart Supermarket

Robinsons Supermarket

The Market Place Supermarket

Metro Supermarket

Alturas Supermarket

Gaisano Brothers

Local Pasalubong Centers:

Tagaytay City

Butuan City

Municipality of Buenavista Agusan del Norte

Province of Laguna

Province of Batangas

Province of Ilocos Sur

Naia Terminal 1 and 3

Export Market:

United States of America

Canada

United Kingdom

United Arab Emirates

Israel

Jordan

Mission

To deliver authentic, high-quality Filipino food products that honor our cultural heritage, promote well-being, and cater to a global palate, thereby enriching lives worldwide.

To provide sustainable livelihoods in rural areas and the countryside, ensuring economic stability for local communities.

To offer competitive salaries and comprehensive benefits to our employees, fostering an environment where they can prosper without the necessity to seek employment abroad or in urban centers.

To cultivate a profound sense of home for Filipinos globally through our products, reinforcing cultural identity and community cohesion.

To conduct all transactions with buyers and suppliers with unwavering loyalty and honesty, ensuring on-time deliveries and payments as a testament to our commitment to integrity and reliability.

To uphold our business with a steadfast dedication to environmental stewardship and social responsibility.

Vision

GOLDEN ARROW FOOD ENTERPRISES strives to be a global company, highlighting Filipino culture and excellence through our innovative, world-class food products that are at par with the highest global standards of quality.