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About Us

Golden Arrow CEO

Mr. Norman John G. Cordoves

Is the proprietor of Golden Arrow Food Enterprises and the son of Norma and Juan Cordoves. Mr. Cordovez holds a Bachelor of Science in Economics from the University of Philippines, Diliman. Additionally, he is an alumnus of the Asian Institute of Management's School of Executive Education and Lifelong Learning.

Golden Arrow Food Enterprises, established in 2008 and based in the rural town of Liliw, Laguna, is a sole proprietorship specializing in the production of native Filipino delicacies, biscuits, and snacks.

Sir Norman Baker stands as the company's flagship brand, with products currently available in key tourism destinations across the Philippines, major supermarket chains nationwide, and exported internationally.

Our mission goes beyond commerce; we aim to highlight Filipino culture and excellence on a global scale. We are committed to delivering authentic, high-quality Filipino food products, providing sustainable livelihoods in rural areas, and cultivating a profound sense of home for Filipinos worldwide.

Golden Arrow Product
Golden Arrow Product
Sir Norman Logo

The Golden Arrow Food Enterprises is commited to be part of nation building specifically in bringing decent, competitive and sustainable source of livelihood in the countryside.

Sir Norman Baker is available local and international:
Local Modern Trade Channels:

Robinsons Supermarket

The Market Place Supermarket

SM Supermarket

SM Hypermarket

Shopwise

Waltermart Supermarket

Metro Supermarket

Local Pasalubong Centers:

Tagaytay City

Butuan City

Municipality of Buenavista Agusan del Norte

Province of Laguna

Province of Batangas

Province of Ilocos Sur

Naia Terminal 1 and 3

Export Market:

United States of America

Canada

United Kingdom

Mission

To deliver authentic, high-quality Filipino food products that honor our cultural heritage, promote well-being, and cater to a global palate, thereby enriching lives worldwide.

To provide sustainable livelihoods in rural areas and the countryside, ensuring economic stability for local communities.

To offer competitive salaries and comprehensive benefits to our employees, fostering an environment where they can prosper without the necessity to seek employment abroad or in urban centers.

To cultivate a profound sense of home for Filipinos globally through our products, reinforcing cultural identity and community cohesion.

To conduct all transactions with buyers and suppliers with unwavering loyalty and honesty, ensuring on-time deliveries and payments as a testament to our commitment to integrity and reliability.

To uphold our business with a steadfast dedication to environmental stewardship and social responsibility.

Vision

GOLDEN ARROW FOOD ENTERPRISES strives to be a global company, highlighting Filipino culture and excellence through our innovative, world-class food products that are at par with the highest global standards of quality.