From Tradition to Retail: The Rise of “Got Bread?” by Sir Norman Baker

May 1, 2019 (6 years ago)

Other Blogs
Pilipit: A Sweet and Twisted Filipino Treat
February 6, 2025 (1 year ago)

Pilipit is a beloved Filipino snack that has become a staple in many Filipino households. Known for its twisted shape and sweet, caramelized coating, Pilipit is a treat that combines sweetness and crunch in perfect harmony. Golden Arrow’s version of this classic snack is made with only the best ingredients, ensuring that every bite delivers the authentic taste of Pilipit that Filipinos have cherished for generations. What makes Pilipit stand out is its unique twisted shape, which not only makes it visually appealing but also enhances its crunchiness. The golden-brown caramelized sugar coating adds a sweet touch, making it the perfect treat for those with a sweet tooth. Golden Arrow’s Pilipit is a nostalgic reminder of Filipino traditions, often enjoyed during family gatherings or as a pasalubong for loved ones. Unlike other sugary treats, Pilipit is not overly sweet, allowing you to enjoy its balanced flavor without feeling overwhelmed. The crispy, crunchy exterior gives way to a slightly chewy center, providing a delightful texture that keeps you coming back for more. Whether you enjoy it alone or share it with friends and family, Pilipit is a snack that brings people together. At Golden Arrow, we carefully craft every batch of Pilipit to maintain its signature taste and texture. We use traditional recipes and methods to ensure that our Pilipit stays true to its roots while meeting the high standards that our customers expect. Each piece is carefully twisted and coated in caramel, giving it that perfect blend of sweetness and crunch. Pilipit isn’t just a snack; it’s a connection to Filipino culture and heritage. It’s a treat that has been passed down through generations and continues to be loved by people of all ages. With Golden Arrow’s Pilipit, you can enjoy this delicious Filipino snack anytime, anywhere, and experience the rich flavors of Filipino tradition in every bite.
Golden Arrow Food Enterprises: A Legacy of Filipino Delicacies and Innovation
February 6, 2025 (1 year ago)

For more than half a century, Golden Arrow Food Enterprises has been a proud purveyor of Filipino native biscuits and delicacies, carrying a rich heritage of craftsmanship and entrepreneurship. From a small-town bakery to an internationally recognized manufacturer, the company’s journey is a testament to resilience, innovation, and a deep love for Filipino food culture. Humble Beginnings in Laguna (1965-1989) The story begins in 1965 in the quaint town of Liliw, Laguna, when three among nine siblings—Juan, Esteban, and Adelaida Cordoves—established Ideal Bakery. Their small shop quickly gained a loyal following, thanks to its freshly baked breads and pastries. As the years passed, the business saw changes. In 1989, Adelaida retired, leaving the bakery in the hands of her two brothers. The bakery was rebranded as Johnny’s Bakery, marking the first of many transformations that would shape the company’s future. Expanding Horizons: From Bakery to Manufacturing (1993-2003) By 1993, Esteban had decided to explore other ventures, while Juan’s wife, Norma, took over operations. Under her leadership, the bakery diversified its product line beyond breads, introducing native biscuits, candies, and delicacies—a move that would define the company’s identity for years to come. In 1995, another pivotal shift occurred as the business expanded into trading bakery and packaging materials, further solidifying its presence in the food industry. Recognizing the need for a more fitting identity, Juan and Norma renamed the enterprise in 2003, calling it Norman’s Bakery and Trading after their only son, Norman John. Breaking into the National and International Market (2005-2010) The mid-2000s marked Golden Arrow’s transition from a local bakery to a national and global player. The company participated in its first National Trade Fair at SM Megamall in 2005, followed by an even bigger milestone—joining the International Food Exhibition at the World Trade Center in Pasay City under the Department of Trade and Industry’s Partner Region Program in 2007. With growing demand, the company also became a manufacturer for exporters, bringing Filipino delicacies to international markets. In 2008, a new era began when Norma and Juan retired, passing the business to their son. The company was renamed Golden Arrow Food Enterprises, with a sharper focus on manufacturing homemade Filipino biscuits and delicacies. Government support soon followed. In 2009, the Department of Science and Technology (DOST) granted the company a SET-UP loan to improve machinery and packaging, enabling Golden Arrow to indirectly export under the Sir Norman Baker brand. By 2010, its products were already available in supermarkets and department stores nationwide. Recognition and Growth (2016-2023) The company’s dedication to quality and innovation did not go unnoticed. In 2016, Golden Arrow received the prestigious GAWAD SAKA Award from the Department of Agriculture Region IV-A. That same year, the DOST provided a second SET-UP loan to help the company acquire new machinery, further enhancing production capabilities. Even amid challenges, growth remained constant. In 2020, Golden Arrow completed the fourth and final phase of its plant expansion, marking a significant milestone in its manufacturing journey. The Future: Expanding and Innovating (2023-Present) Today, Golden Arrow Food Enterprises continues to evolve, focusing on marketing, management education, product improvement, and distribution expansion—both locally and internationally. With a legacy spanning over five decades, the company remains committed to delivering authentic, high-quality Filipino delicacies to the world. As Golden Arrow moves forward, one thing remains the same: its deep-rooted passion for bringing Filipino heritage and flavors to every table. Looking Ahead Golden Arrow Food Enterprises is more than just a business—it’s a family legacy built on tradition, innovation, and an unwavering commitment to quality. With its sights set on further growth, the company is poised to continue shaping the future of Filipino food, both at home and abroad. Would you like to explore more about our products or business opportunities? Follow our journey and stay connected!
Shingaling: The Crunchy Snack You Can’t Resist
February 1, 2025 (1 year ago)

If you’re looking for a crunchy, savory snack that’s perfect for any occasion, look no further than Shingaling. This deep-fried noodle snack is seasoned to perfection, offering a satisfying crunch with every bite. Often enjoyed as a snack during merienda, Shingaling is a Filipino favorite that has been passed down through generations, and Golden Arrow continues the tradition by making it better than ever. The irresistible crunch of Shingaling is what sets it apart from other snacks. Made with noodles that are deep-fried to a golden crisp, this snack has the perfect texture and flavor combination. Golden Arrow uses only the finest ingredients, ensuring that every piece of Shingaling is as crisp and delicious as the last. Whether you’re at home, at a party, or on the go, Shingaling is the perfect snack to keep your cravings at bay. Shingaling’s versatility makes it a great companion for a variety of dips and sauces. Many people enjoy it with vinegar, giving it a tangy kick, while others prefer it plain for a more straightforward, crispy snack. Whatever your preference, Shingaling never fails to deliver on flavor. Its light, crunchy texture makes it an ideal snack for any time of day, whether it’s a casual afternoon or a late-night craving. At Golden Arrow, we believe in delivering snacks that are both delicious and authentic. Shingaling is no exception. We take pride in making sure that each batch is seasoned perfectly, providing the right amount of flavor in every bite. Our commitment to quality ensures that you’ll enjoy the crunch you crave, each and every time. For those who enjoy snacking on the go, Shingaling is an easy and convenient choice. Its small, bite-sized pieces make it perfect for sharing or enjoying alone. Whether you’re hosting a gathering or simply want something to snack on during your break, Golden Arrow’s Shingaling brings a burst of flavor that you won’t be able to resist.
Uraro: The Classic Filipino Melt-in-Your-Mouth Cookie
January 21, 2025 (1 year ago)

Uraro, a timeless Filipino treat, has delighted taste buds for generations. This light and crumbly cookie is made from cassava flour, butter, and sugar, creating a perfect balance of flavors. The soft, delicate texture of Uraro makes it unlike any other cookie—it melts in your mouth with each bite. Its simplicity is its charm, making it a favorite for both kids and adults alike. At Golden Arrow, we take pride in preserving the traditional recipe of Uraro while ensuring the highest quality in every batch. We use premium ingredients to create a cookie that is not only delicious but also a nostalgic reminder of Filipino homes and family gatherings. Whether enjoyed during snack time or served as pasalubong, Uraro is a snack that brings comfort and warmth to every occasion. The versatility of Uraro makes it perfect for pairing with various beverages, such as a warm cup of coffee or tea. The buttery flavor blends seamlessly with your drink of choice, elevating the snack experience. With its subtle sweetness and melt-in-your-mouth consistency, Uraro can be enjoyed at any time of the day, whether as a quick snack or a treat for guests. Golden Arrow's dedication to quality ensures that each Uraro cookie is baked to perfection. We’ve honed the art of making this traditional Filipino snack, ensuring that it maintains its authentic taste. The combination of soft texture and rich flavor makes it a snack that stands the test of time. If you’ve never tried Uraro before, it’s time to discover why this Filipino classic is loved by so many. No matter where you are, Uraro is a snack that reminds you of the simple joys of Filipino culture. Whether you’re gifting it to a loved one or enjoying it yourself, Golden Arrow’s Uraro promises to deliver a taste of home in every bite. Try it today and enjoy the comforting goodness of a snack that’s loved by Filipinos all over the world.
Filipino Snacks: A Taste of Home, Anytime, Anywhere
October 7, 2024 (1 year ago)

Filipino snacks are more than just food—they’re a connection to home and heritage. Whether you’re in the Philippines or abroad, there’s something comforting about enjoying a traditional Filipino treat. Golden Arrow brings you a selection of the best Filipino snacks, including Uraro, Shingaling, and Pilipit, ensuring that you can experience the taste of home wherever you are. Uraro, with its delicate and buttery flavor, reminds us of simple joys and family gatherings. The light texture of the cookies is a perfect companion to a cup of tea or coffee, making it a snack that’s both comforting and satisfying. Golden Arrow’s Uraro is made with care, using only the finest ingredients to ensure that each bite delivers the authentic flavor that Filipinos know and love. Shingaling is a snack that delivers on crunch and flavor. Made from deep-fried noodles, it’s seasoned to perfection, offering the ideal combination of savory and crispy. Perfect for munching during merienda or when you need a quick snack, Shingaling is a Filipino classic that continues to bring joy to every bite. Pilipit is the perfect sweet treat for those who enjoy a bit of caramelized sugar with their crunch. This twisted snack is coated in a golden-brown glaze, providing a delightful contrast between its crispy exterior and chewy center. Whether enjoyed as a snack on its own or paired with a drink, Pilipit brings a satisfying sweetness that’s hard to beat. Golden Arrow’s commitment to quality means that every snack we offer is a reflection of Filipino tradition. With each bite of Uraro, Shingaling, or Pilipit, you’re not just enjoying a snack—you’re experiencing the rich culture and flavors of the Philippines. No matter where you are, Golden Arrow ensures that the taste of home is always within reach.

From Tradition to Retail: The Rise of “Got Bread?” by Sir Norman Baker

May 1, 2019 (6 years ago)

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At Sir Norman Baker, growth has always been rooted in passion, tradition, and a deep love for Filipino flavors. After years of building a strong presence in supermarkets, department stores, and pasalubong centers across the Philippines, the company took a bold and exciting step forward.

A New Chapter in May 2019

In May 2019, the company officially ventured into retail with the launch of “Got Bread?” - a bakery concept created to bring fresh, high-quality breads closer to Filipino families every day.

“Got Bread?” was born from a simple idea:
To make delicious, affordable, and freshly baked bread easily accessible to communities across the country.

The brand quickly gained attention for its wide variety of breads - from soft, classic Filipino favorites to creative and modern bakery selections. Each product reflects the same commitment to quality and craftsmanship that defines Sir Norman Baker.

Expanding to Clark Field, Angeles City, Pampanga

As demand grew, “Got Bread?” expanded its footprint with a branch in Clark Field, Angeles City, Pampanga. Strategically located near major business hubs and BPO centers, the branch serves:

Call center professionals working day and night shifts

Office employees

Families and the local community

Students and young professionals

Clark’s vibrant and fast-paced environment made it the perfect location for a bakery that offers convenient, fresh, and satisfying options throughout the day.

More Than Just Bread

“Got Bread?” is more than a retail store - it represents accessibility, community connection, and everyday comfort. Whether it’s a quick breakfast before work, merienda during a busy shift, or bread to bring home to loved ones, the brand continues to serve moments that matter.

Continuing the Journey

From its heritage roots to modern retail expansion, Sir Norman Baker remains committed to innovation while preserving the authentic Filipino bakery experience.

The journey that began with tradition continues to grow - one loaf, one branch, and one community at a time.