Golden Arrow Food Enterprises Takes Filipino Flavors to the World at IFEX Philippines 2025

May 25, 2025 (1 year ago)

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Manila Standard - "Laguna enterprise keeps Filipino food traditions alive"
June 13, 2026 (2 months ago)

LILIW, Laguna — In an era when global food trends often overshadow local flavors, one enterprise in the heart of Laguna is quietly proving that traditional Filipino delicacies still have a place on modern shelves—and in the hearts of consumers. For more than a decade, Golden Arrow Food Enterprises has been producing familiar Filipino treats such as uraro, pilipit, and turones—snacks that many Filipinos grew up seeing in family gatherings, town fiestas, and neighborhood stores. What began as a small business in the rural town of Liliw has evolved into a company whose products now reach major supermarkets, tourism hubs, and overseas markets. Yet the story goes beyond expanding distribution. At a time when many traditional delicacies face the risk of being forgotten, enterprises like Golden Arrow help preserve culinary practices that have been passed down through generations. Products such as uraro, made from arrowroot flour and deeply rooted in Southern Luzon’s food culture, carry stories of local communities, agricultural traditions, and Filipino craftsmanship. The company’s growth also reflects the often-overlooked potential of rural entrepreneurship. While economic opportunities are frequently concentrated in urban centers, businesses operating in provincial communities create jobs closer to home, allowing families to remain together while earning a stable livelihood. Golden Arrow’s commitment to generating employment in the countryside highlights how local enterprises can contribute to community development beyond financial gains. Food, after all, is more than nourishment. For many Filipinos living far from home, familiar delicacies evoke memories of childhood, family, and tradition. A simple biscuit or wafer roll can become a connection to one’s roots, especially for those separated from their hometowns or living overseas. As the Philippines continues to navigate modernization and globalization, stories like this serve as a reminder that preserving culture does not always happen in museums or history books. Sometimes, it begins in a small town bakery, where recipes endure, traditions survive, and a taste of home continues to be shared across generations. By Lyschelle Joy Armijo https://manilastandard.net/community-spotlight/314750872/laguna-enterprise-keeps-filipino-food-traditions-alive.html
Golden Arrow Food Enterprises Showcases Filipino Favorites at IFEX Philippines 2026
May 23, 2026 (3 months ago)

Golden Arrow Food Enterprises proudly took part in IFEX Philippines 2026, the country’s premier export-oriented food trade show, held from May 21–23, 2026 at the World Trade Center Metro Manila in Pasay City**. With the theme “Tropical Flavors for the World,” IFEX Philippines brought together more than 500 exhibitors and thousands of local and international trade buyers, creating a valuable platform for Filipino food brands to connect with new markets and business opportunities. Bringing Filipino Favorites to the World At Booth L-39, Golden Arrow Food Enterprises presented its proudly Filipino products, including the much-loved Sir Norman Baker Uraro, Pilipit, and Turones. The booth showcased the brand’s commitment to bringing traditional Filipino delicacies to modern consumers while preserving the flavors and character that make these products uniquely Filipino. From the crunchy bite of Pilipit, to the delicate texture of Uraro, and the satisfying sweetness of Turones, each product represents a taste of Filipino heritage that can be enjoyed locally and shared with consumers around the world. Connecting with Global Opportunities Participating in IFEX Philippines 2026 was more than an opportunity to showcase products - it was a chance to build relationships, meet potential partners, and explore new opportunities in the international food market. The 2026 edition generated an estimated ₱5.05 billion in total exhibitor sales, with nearly 20,000 trade visitors attending the three-day event. The United States, Japan, United Arab Emirates, China, and Australia were among the leading sources of visiting buyers. For Golden Arrow Food Enterprises, being part of this international platform reinforces its vision of bringing quality Filipino food products beyond the local market and introducing them to consumers and business partners worldwide. A Taste of Filipino Heritage IFEX Philippines 2026 was a celebration of Filipino food, creativity, entrepreneurship, and global potential. Golden Arrow Food Enterprises was proud to be part of this important event and to showcase Sir Norman Baker alongside some of the Philippines’ finest food products. With every pack of Uraro, Pilipit, and Turones, Golden Arrow continues to share a simple message: Filipino flavors have a place on the world stage. We look forward to creating more partnerships, reaching more markets, and bringing **Filipino favorites to the world.** Golden Arrow Food Enterprises Sir Norman Baker - Pinoy’s All-Time Favorite Delicacy!
Building Bridges Beyond Borders: Golden Arrow at the Prime Group Philippines Inaugural Stakeholders Gala Night 2026
May 21, 2026 (3 months ago)

Golden Arrow Food Enterprises was proud to be part of the Prime Group Philippines Inaugural Stakeholders Gala Night 2026, a distinguished evening celebrating partnerships, business excellence, and the growing connections between the Philippines and the United Arab Emirates. Held on May 22, 2026, the gala brought together business leaders, stakeholders, partners, and distinguished representatives from both countries for an evening centered on collaboration and new opportunities. Celebrating Partnership and Progress The event provided a valuable opportunity for Golden Arrow Food Enterprises to connect with fellow business leaders and industry partners while strengthening relationships that extend beyond the Philippine market. For a Filipino food company with ambitions in international markets, events such as this create meaningful opportunities to build networks, explore partnerships, and open doors to new markets. Prime Group has emphasized the importance of collaboration, trust, and long-term partnerships in creating opportunities across borders. Connecting the Philippines and the UAE The Philippines and UAE share strong economic and people-to-people ties, with the UAE serving as an important gateway for Philippine products entering the wider Middle East and Gulf region. Recent developments in Philippine-UAE economic relations have further highlighted opportunities for Filipino exporters. The UAE's position as a logistics and distribution hub can potentially provide Filipino products with access not only to the UAE but also to markets across the wider Gulf region. For Golden Arrow Food Enterprises, this creates an exciting opportunity to continue introducing Filipino-made food products to international consumers. Bringing Filipino Food to the Global Market Through its flagship Sir Norman Baker brand, Golden Arrow Food Enterprises continues to showcase traditional Filipino delicacies such as Uraro, Pilipit, and Turones. These products represent more than Filipino snacks - they carry the flavors and traditions of home, making them ideal ambassadors of Filipino food culture in international markets. Being part of the Prime Group gathering reinforces Golden Arrow's commitment to developing relationships with international partners and exploring opportunities that can bring Filipino products closer to consumers around the world. Looking Ahead The Prime Group Philippines Inaugural Stakeholders Gala Night 2026 was a celebration of partnership, but it was also a reminder of what can happen when businesses from different countries come together with a shared vision. Golden Arrow Food Enterprises looks forward to strengthening its international partnerships, exploring new opportunities, and continuing its journey toward bringing Filipino flavors to the world. From the Philippines to the UAE and beyond, Golden Arrow continues to build bridges through Filipino food. Golden Arrow Food Enterprises Sir Norman Baker - Pinoy's All-Time Favorite Delicacy!
Pilipit: A Sweet and Twisted Filipino Treat
February 6, 2025 (1 year ago)

Pilipit is a beloved Filipino snack that has become a staple in many Filipino households. Known for its twisted shape and sweet, caramelized coating, Pilipit is a treat that combines sweetness and crunch in perfect harmony. Golden Arrow’s version of this classic snack is made with only the best ingredients, ensuring that every bite delivers the authentic taste of Pilipit that Filipinos have cherished for generations. What makes Pilipit stand out is its unique twisted shape, which not only makes it visually appealing but also enhances its crunchiness. The golden-brown caramelized sugar coating adds a sweet touch, making it the perfect treat for those with a sweet tooth. Golden Arrow’s Pilipit is a nostalgic reminder of Filipino traditions, often enjoyed during family gatherings or as a pasalubong for loved ones. Unlike other sugary treats, Pilipit is not overly sweet, allowing you to enjoy its balanced flavor without feeling overwhelmed. The crispy, crunchy exterior gives way to a slightly chewy center, providing a delightful texture that keeps you coming back for more. Whether you enjoy it alone or share it with friends and family, Pilipit is a snack that brings people together. At Golden Arrow, we carefully craft every batch of Pilipit to maintain its signature taste and texture. We use traditional recipes and methods to ensure that our Pilipit stays true to its roots while meeting the high standards that our customers expect. Each piece is carefully twisted and coated in caramel, giving it that perfect blend of sweetness and crunch. Pilipit isn’t just a snack; it’s a connection to Filipino culture and heritage. It’s a treat that has been passed down through generations and continues to be loved by people of all ages. With Golden Arrow’s Pilipit, you can enjoy this delicious Filipino snack anytime, anywhere, and experience the rich flavors of Filipino tradition in every bite.
Golden Arrow Food Enterprises: A Legacy of Filipino Delicacies and Innovation
February 6, 2025 (1 year ago)

For more than half a century, Golden Arrow Food Enterprises has been a proud purveyor of Filipino native biscuits and delicacies, carrying a rich heritage of craftsmanship and entrepreneurship. From a small-town bakery to an internationally recognized manufacturer, the company’s journey is a testament to resilience, innovation, and a deep love for Filipino food culture. Humble Beginnings in Laguna (1965-1989) The story begins in 1965 in the quaint town of Liliw, Laguna, when three among nine siblings—Juan, Esteban, and Adelaida Cordoves—established Ideal Bakery. Their small shop quickly gained a loyal following, thanks to its freshly baked breads and pastries. As the years passed, the business saw changes. In 1989, Adelaida retired, leaving the bakery in the hands of her two brothers. The bakery was rebranded as Johnny’s Bakery, marking the first of many transformations that would shape the company’s future. Expanding Horizons: From Bakery to Manufacturing (1993-2003) By 1993, Esteban had decided to explore other ventures, while Juan’s wife, Norma, took over operations. Under her leadership, the bakery diversified its product line beyond breads, introducing native biscuits, candies, and delicacies—a move that would define the company’s identity for years to come. In 1995, another pivotal shift occurred as the business expanded into trading bakery and packaging materials, further solidifying its presence in the food industry. Recognizing the need for a more fitting identity, Juan and Norma renamed the enterprise in 2003, calling it Norman’s Bakery and Trading after their only son, Norman John. Breaking into the National and International Market (2005-2010) The mid-2000s marked Golden Arrow’s transition from a local bakery to a national and global player. The company participated in its first National Trade Fair at SM Megamall in 2005, followed by an even bigger milestone—joining the International Food Exhibition at the World Trade Center in Pasay City under the Department of Trade and Industry’s Partner Region Program in 2007. With growing demand, the company also became a manufacturer for exporters, bringing Filipino delicacies to international markets. In 2008, a new era began when Norma and Juan retired, passing the business to their son. The company was renamed Golden Arrow Food Enterprises, with a sharper focus on manufacturing homemade Filipino biscuits and delicacies. Government support soon followed. In 2009, the Department of Science and Technology (DOST) granted the company a SET-UP loan to improve machinery and packaging, enabling Golden Arrow to indirectly export under the Sir Norman Baker brand. By 2010, its products were already available in supermarkets and department stores nationwide. Recognition and Growth (2016-2023) The company’s dedication to quality and innovation did not go unnoticed. In 2016, Golden Arrow received the prestigious GAWAD SAKA Award from the Department of Agriculture Region IV-A. That same year, the DOST provided a second SET-UP loan to help the company acquire new machinery, further enhancing production capabilities. Even amid challenges, growth remained constant. In 2020, Golden Arrow completed the fourth and final phase of its plant expansion, marking a significant milestone in its manufacturing journey. The Future: Expanding and Innovating (2023-Present) Today, Golden Arrow Food Enterprises continues to evolve, focusing on marketing, management education, product improvement, and distribution expansion—both locally and internationally. With a legacy spanning over five decades, the company remains committed to delivering authentic, high-quality Filipino delicacies to the world. As Golden Arrow moves forward, one thing remains the same: its deep-rooted passion for bringing Filipino heritage and flavors to every table. Looking Ahead Golden Arrow Food Enterprises is more than just a business—it’s a family legacy built on tradition, innovation, and an unwavering commitment to quality. With its sights set on further growth, the company is poised to continue shaping the future of Filipino food, both at home and abroad. Would you like to explore more about our products or business opportunities? Follow our journey and stay connected!

Golden Arrow Food Enterprises Takes Filipino Flavors to the World at IFEX Philippines 2025

May 25, 2025 (1 year ago)

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Golden Arrow Food Enterprises proudly participated in IFEX Philippines 2025, the 18th International Food Exhibition, held from May 22–24, 2025 at the World Trade Center Metro Manila in Pasay City. Organized by the Center for International Trade Expositions and Missions (CITEM), IFEX Philippines serves as a major platform connecting Filipino food enterprises with local and international buyers.

Showcasing the Best of Filipino Delicacies

At IFEX Philippines 2025, Golden Arrow Food Enterprises showcased its flagship brand, Sir Norman Baker, featuring a selection of beloved Filipino delicacies including Uraro, Pilipit, and Turones.

The beautifully designed booth reflected the brand's Filipino identity while highlighting its commitment to bringing traditional Filipino flavors to a wider audience.

From the melt-in-your-mouth goodness of Uraro, to the satisfying crunch of Pilipit, and the distinctive flavors of Turones, Sir Norman Baker continues to celebrate the rich tradition of Filipino snacks and delicacies.

Golden Arrow's products are rooted in a long Filipino bakery tradition, with the company's heritage tracing back to Johnny's Bakery, which operated several bakery branches from 1965 to 2003. Golden Arrow Food Enterprises was later established in 2008 in Liliw, Laguna.

Connecting Filipino Food to Global Markets

IFEX Philippines is more than a food exhibition—it is an important business platform designed to create opportunities for Filipino enterprises through exhibitions, business matching, conferences, and strategic partnerships.

For Golden Arrow Food Enterprises, participation in IFEX 2025 provided an opportunity to meet industry professionals, connect with potential partners, and introduce Sir Norman Baker to a wider network of buyers looking for authentic Filipino food products.

The 2025 edition also placed a strong focus on innovation and sustainability through its Sustainability Solutions Exchange (SSX), reflecting the growing importance of responsible and future-ready food production.

Bringing a Taste of Home to the World

Golden Arrow Food Enterprises believes that Filipino food is more than something to eat - it is a connection to culture, family, memories, and home.

Through Sir Norman Baker, the company continues its mission of sharing authentic Filipino delicacies with consumers in the Philippines and abroad. Its growing international presence reflects a vision of bringing Filipino food products to global markets while supporting sustainable livelihoods in the countryside.

A Proud Filipino Presence

IFEX Philippines 2025 was an opportunity to celebrate Filipino food excellence and the entrepreneurs behind it. Golden Arrow Food Enterprises was proud to be part of this gathering of food manufacturers, exporters, buyers, and industry leaders.

With every pack of Uraro, Pilipit, and Turones, Golden Arrow continues to carry Filipino tradition beyond our shores.

From our heritage in Liliw, Laguna, to the global market - Golden Arrow Food Enterprises is bringing the taste of home to the world.

Golden Arrow Food Enterprises
Sir Norman Baker - Pinoy's All-Time Favorite Delicacy!